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By the end of January 2018, a total of 580,000 mini-programs—involving one million developers, linking with 2,300 third-party platforms, and enchanting over 170 million daily active users—could be found on the app.
According to the statistics, women are the one spending the most time on this mini-program. Meanwhile, the geographic consumer layout has shifted over the last year from primarily larger cities to also include smaller cities, something that rings of more opportunity for luxury brands wanting to extend their reach.
At the end of 2017, the mini-game ‘Jump Jump’ saw viral popularity on WeChat, fueling the gaming ability of mini-programs. The China Internet Watch report noted that 81% of the 170 million daily active mini-program users have played these mini-games.
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Some 95% of e-commerce firms in China, including JD.com and Tencent-backed Pinduoduo, have created WeChat Mini Programs. Mini Programs are a good tool for membership and loyalty program.
Mini games are a great tool to educate your users about your brand and your products. They also encourage the user to share its results with his friends…
Mini program not only is a great format to do story telling but also to retain your customers via gifts. Make them feel like they belong to your brand and have an impact on it.