News Press Pays More Attention to Online Buzz

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Two “grass root” girls became popular this week from buzz online, but the difference between them and other web celebrities is they became famous without being hyped by professionals and companies.

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“鬼脸妹子” (Little Grimace Sister)

She was just a normal university student until she put a post on Weibo (the biggest SNS in China, a combination of twitter and facebook) on November 6 as shown in the picture. This post has been shared with over 37,000 people and commented over 8,000 times.
And most major news presses, such as People Daily and Xin Jing News (Government press), reported this buzz.

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“90后美女老师”(post 1990s beautiful teacher)

90后美女老师

90后美女老师

The” little grimace sister“ became popular over night for exposing herself on Weibo, but she is another one of those celebrities who are famous for absolutely nothing! Her increasing popularity from a post put by the university she works for and then this post spread so fast that major news presses caught the buzz and reported on their news 2 days later.

Although their influence on Weibo is already quite big, but still far from the influence they get after the reports of news presses. Compared with those web celebrities who became wildly popular a year ago, the cost for them to become famous is negligible. Jia Jun Peng (a web celebrity who has been a popular figure for the past 3 years) didn’t appear on any news agencies until the post about him got over 18 million comments; Gan lu lu (a girl famous for her scantily photos shot to fame a year ago) also became popular after she received millions of comments from citizens online.

Gan lulu

It also shows that the news presses have changed their attitude toards online buzzes. They have become more open to those topics that citizens pay attention to and report them as serious news.

What also needs to notice is that unlike those buzzes hyped by companies, both of the new buzzes shared by government news agencies are not related to business promotion. It shows that news agencies now have become aware in identifying business buzz and natural buzz.

It can be seen that the marketing method will be less and less obvious so that customers will accept the way companies design their marketing tactics.