Online E-commerce increase by 35% in China


Online e-commerce sales in China increase by 35% in the 1st 9 months of 2013 over the same period a year ago, equaling the 1.3 trillion yuan about 212.4 billion dollars , of online retails for all of 2012. China has the world’s largest online population with over Almost 600  million Internet users.

China is the world’s second-largest online retailing market, clocking in up to $210 billion in sales in 2012.

Taobao is the biggest e-commerce search engine, boasts sales of hundred of thousands of eshops in China,  bigger than eBay and Amazon combined


China’s total ecommerce sales grew 8.9% in the first 3 quarters.

“While sales from department stores, supermarkets and brand stores increased by 11.1%, 8.4% and 6.9% from January to September, e-retailing sales increased 34.7% to 1.3 trillion yuan and become a bright spot in the first nine months,”

Shen Danyang, director the Bureau of International Trade Negotiations at the Ministry of Commerce.

U.S.-based consulting firm Bain & Company projected that China’s online retail sales would exceed those in America 2013, basing that projection on estimates from Chinese research firms.


China’s e-commerce sales continue to grow, figures :

– etail sales would reach $282 billion for all of 2013, and likely eclipse the United States. China only slightly behind the US at 154 million users. In USA, it represents 68% penetration of the market, but in China, it is only 10% of the population => the potential is huge (via)

– The world’s leading online retail market for the 1st time. e-retail in United States sales totaled $225.5 billion in 2012 and grew by nearly 17% in the first two quarters of 2013,17%  full-year growth would put U.S. online sales can reach$264 billion for all of 2013 (source).

– About 30 million mobile phones are expected to be sold online in China this year, up 68 percent

 china etailsource


What are the largest categories of online sales ?

  1. Apparel and consumer electronics
  2. Clothing
  3. Cosmetics & beauty care products

china ecommerce industry


Some 200,000 Chinese companies now engage in cross-border e-commerce including business-to-business and BtoC online trade.

The total volume of cross-border e-commerce trade amounted to 2 trillion yuan ($US327 billion) in 2012, the ministry says, including both B2B and B2C sales. The Chinese government intends to take additional steps to make cross-border Internet trading easier and to lower costs.


More information about Tips to success in Ecommerce :