The online market of Chinese travel has reached 7,5 billions of euros in 2013
According to Iresearch, the online market of Chinese travel has reached 58,56 billions of Yuan (9,54 billions of USD dollars) during the 3rd quarter of 2013, 17,1% more than 2012.
The total revenue of the Online Travel Agency in China reaches 3,01 billions of Yuan (490,33 millions of USD dollar), with an increase rate of 12,9%.
Ctrip is the leader of the OTA’s market with 48,9%, followed by Elong and 17u. The first three OTA have more than 50% of the whole market.
Ctrip: the big leader
The mass holidays of Ctrip on Qunar and the end of mobile strategy leaded to the growth, by increasing their market shares.
The main activity of Elong is the hotel reservation, the boom of Q3 travel that leaded to a large quantity of hotel reservations, which allowed a growth of Elong.
17u offered a reduction for its 9th anniversary, at the same time; it launched the home improvement round to stimulate the market growth.
Ctrip had known an OTA (Online Travel Agency) transition to MTA (Mobile Travel Agency)
His financial report of Q2 showed that the mobile application Ctrip represented 20% of the hotel reservation and 15% of the plane ticket reservation. Elong, also, has more than 20% of the mobile hotel reservation, and changed his on line hotel into mobile hotel.
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