Online marketing in China
How do we help you to promote your brand in China?
We analyze and assist you in developing a strategic plan
Choice of tools
Depending on your positioning and your target group, we help you choose the digital tools
We guarantee results on your campaign
We will send you a detailed report every month and an analysis of the results.
SEO / SEM ON BAIDU
Baidu is the most used search engine in China. It is necessary to be referenced because it is the most used source for information. Although Google is the most common search engine in the world, however, unavailable in China because of censorship. To be well referenced on this search engine, it is important that your website be translated into Mandarin. The algorithms Baidu promote websites in Mandarin.
The PPC is commonly the “ads” that you find in the page header or on the right. You are free to choose the content of the advertisement and your audience.
Less complicated to set up and requiring less investment, this method will cost you a fixed amount when advertising the ad every time a user clicks on it.
We can help you to have a good positioning on the search engine.
MARKETING ON SOCIAL NETWORKS
Social networks are the best way to market yourself. With the many features offered by WeChat, this social network is one of the most used social networks in the Middle Kingdom. There are different ways to promote using this social network as using KOL (opinion leaders). It is also possible to order food, call a taxi, pay in shops, book train tickets etc …
The other most used social network is Weibo, it looks like Twitter with its microblogging feature. The Chinese use it to learn about the brands or the company.
Online reputation is very important in China. To learn about the brand or product, users will research before purchasing either for a product or for a service. To improve your online reputation, many options available to you as a partner with KOL or promote your business with press releases. You can also promote by improving your reputation through forums.
Our agency specializes in online reputation and we have more than 2000 journalists in our address book.
Less present than at the beginning of the web in Europe, banner ads are still widely used in China! There are two types of banners: static and animated that will have to be chosen according to your project.
From the choice of the form of the banner to the analysis of the results of the campaign, our agency is there to take charge of your project
ANALYSIS OF YOUR RESULTS
Accurate analysis of your results is done every month. So we can discuss and correct the direction of the campaign if it does not meet your expectations.
Frequently Asked Question about Online marketing in China
Is BAIDU AS PEOPLE AS GOOGLE?
Undoubtedly: Yes. Can you count the number of Google searches you make per day? This is often expressed in ten. The Chinese do not have a different habit, with more than 200,000 million searches daily, Baidu is the No. 1 search engine in China and so it seems essential to go through Baidu for its SEO.
How to launch a smart Marketing campaign in China ? Find the Best Solution in this Article.
Guide to Online Marketing in China for professionals. Contact us
WHAT IS THE PPC?
The PPC is commonly the “ads” that you find in the page header or on the right. You are free to choose the content of the advertisement and your audience. Less complicated to set up and requiring less investment, this method will cost you a fixed amount when advertising the ad every time a user clicks on it.
WHAT IS SEO?
The SEO will consist of improving your position and your visibility on the search engine based on certain keywords. To do this, an upstream work is necessary: name of your products, your images, your site … There is a whole lot of optimization possible in order to advance your site in the ranking of the websites most consulted in its category
WHAT IS THE BEST? SEO OR PPC?
It all depends on your project … and your expectations! There is no “best method”, both are very different and meet a very specific need. If you are planning to expand your business on Baidu, we invite you to contact us!