Online Wine Stores in China are becoming more Professional

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China Wine market has enjoyed a golden time from 2007 to 2011 when the market kept a steady growth of over 20% annual increase. As a result of the positive development, the total sales of wine in China in 2012 will be totaling at a whopping 1.2 billion bottles.

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Customers are more knowledgeable

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The fast growing wine market in China greatly helps wine culture development in China. From the exhibitions of wine this year, we can see more and more visitors being able to differentiate the  qualities of the wine and give a professional recommendation about the wine.

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professional wine taster in China

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As Herve Henrotte, the project manager of Ubifrance pointed out, “The visitors are becoming more and more professional.”
And wine consumers in China no longer just buy from big expensive brands, but gravitating to mid range wines from 100 RMB to 300 RMB. The sales of wine from the famous chateau have decreased by more than 60% while the sales of middle-class wine has at least doubled.

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More transparent pricing system

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The price information online and decreasing use of middlemen has helped consumers get a clear price without too many mark ups. Thanks to the efficient delivery system in China, E-commerce wine shopping has become many Chinese consumers’ first choice.

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Based on its advantage in convenience, price and information transparency, online wine sellers have increased to more than 100 and this number is increasing.
However, most of the online wine stores are understaffed and most of them are not professional sommeliers. It will be hard for them to meet the demand from Chinese customers.

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New type of wine website in China

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And a new kind of platform has appeared in China now. It is much like a wine club for wine enthusiasts, and it has received a glowing response from customers.
So a new type of online wine seller has appeared, which is more like a wine club. With this type of platform wine lovers can find both professional advice and competitive pricing. In the US, vinfolio and wineaccess have proven this type of platform works. And now it will be proven in China.

In fact, it already gotten off to a good start. For example, FancyCellar, an online wine store and club, with the promise of the lowest price and professional advice from sommeliers,  have attracted many people on Weibo.

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Fancycellar weibo share

People share informaton about Fancycellar

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It has also been reported by mainstream news agencies such as Sina and Tencent.

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Tencent news about fancycellar.

Those traditional website also create their online professinal magazines or clubs such as yesmywine and winenice.

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winenice online club

winenice online club

 

yesmywine E-magazine

yesmywine E-magazine

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It shows that the leaders in the market have already realized that Chinese wine consumers are maturing and catching up with the rest of the wine drinking world. And they no longer make decisions only based on price and brand, but more on quality and taste.