Western Style is still popular

Wu Han plans to invest ¥ 40 billion to build a European-style town in the next 3 to 5 years.

However, this eye-catching news got nothing but criticism from netizens.

@木辛豆:中国的地盘搞啥欧洲风情?要有自己的特色,花再多的钱也变不成欧洲

Why do build European style in China? We should build something with Chinese style and we can never become European style no matter how big the budget is.

@没眼镜的眼镜老虎:另外我觉得可能建设非洲风情比较划算,省钱

I think African style is more suitable because it’s cheaper.

@不可思议三十六计2012:够美国人选举150年了,笑

That money is enough for US to hold 150 elections, lol

In fact, they are not against western-style, but the behavior of copying it.

From another case, you will see it.

Here are people’s comments on a picture about a small town in France.

@ 情脱decist:太美了,还是第一次看见这么美的地方。

It is so beautiful; I have never seen a nice place like that.

@hattiezhang:这种欧洲是我喜欢的

That’s the Europe I like!

Obviously, estate developers already know that so they keep on building more towns in European-style to attract people to move in no matter how they criticize.

 

 

It’s not the first European-style town in China and it will of course not be the last one because there are still many people who will pay to buy it.

In fact, not only in estate field, but also in other fields like tourism and food & beverage industry and kids’ wear, branding as western brand is still a effective method to attract customers.