A guest post from our friends at Social Networking Solutions, take a look into the future; stay one step ahead of technology.
From social media and influencer management, to email marketing campaigns, website design and promotional apps, Social Network Solutions provide brands with dynamic marketing strategies to push businesses to reach their full potential.
It is incredible to think about how much society has progressed even within the past decade when it comes to technology and social media. The world practically revolves around WeChat, Facebook, Twitter, Instagram, WhatsApp and so forth making a smartphone basically an essential item to have in order to function in modern day society. But what is to come for the future of social media? Facebook recently introduced 360 videos immersing users into completely different environments, allowing for potentially innovative options for company marketing. The explosion of virtual reality in China as evidenced by the huge success of the VR and gaming expo ‘Çhina Joy’ also presents a significant opportunity for Chinese social networks.
Launched in December 2015, vTime takes this level of immersion in social media another step further through the use of VR, otherwise known as Virtual Reality. VR technology transports users from wherever they’re sitting, to an entirely different setting that has no limits just by putting on a pair of goggles. There are already a range of devices on the market such as the Samsung Gear VR and the Oculus Rift, but it is even accessible at affordable extremely low price points as the Google Cardboard going for as little as around £4 online.
vTime is a free social networking app that allows interactions with others through the medium of VR. Simply putting on the headset allows users to be transported to one of 12 environments ranging from a space station to the rain forest, or on a Parisian rooftop whilst chatting with family and friends. It has spatial audio and environmental sounds with CGI graphics to immerse you in the fabricated lands. It has the advantage of using much less data than traditional video chat and promises for a lag free experience. The platform is completely free and there is no advertising, and has attracted tens of thousands of users already in 150 countries over the few months since it was launched. Currently it is only available to use on smartphones with the Google Cardboard or Samsung Gear VR but will be available on the Oculus Rift, HTC Vive and PlayStation VR in the future.
In terms of the opportunities for marketing, vTime as a platform could open up doors for a platform that allows companies to exercise their creativity to draw attention to new promotions or products. Companies could design their own environments relating to the brands aesthetics or image, and even put on special virtual events within vTime that consumers can become engrossed within. Whilst vTime has stated their service will be ad-free, it’s development gives an idea of how VR is gradually becoming engrained in everyday society and companies may be able to use it to do exciting and inventive things in the future.
For more innovative ideas on how to market your business to push your brand to the next level, check out Social Network Solutions’ weekly blog!