HERMÈS – Everything Changes, Nothing Changes.

 

Company Context

Hermès is a French high fashion luxury goods manufacturer established in 1837. It specializes in leather, lifestyle accessories, home furnishings, perfumery, jewelry, watches, and ready-to-wear. Its logo, since the 1950s, is of a Duc carriage with horse. Nadège Vanhee-Cybulski is the current creative director. Hermès is known for its handmade luggage and handbags. One of them might require 18 to 24 hours to produce.

The construction of each Kelly bag, for example, requires 18 hours to fully realize. Hermès’s leathers come from all over the world. Customers may currently wait from six months to one year for delivery of one of the house’s signature bags. Incidentally, should Hermès’s leather goods require repair, owners can bring an item to any Hermès store, where it will be shipped to Les Ateliers Hermès in Pantin for repair or reconditioning. Since 1951, the company has created a number of scents for both men and women, as well as unisex lines.

 

Missions

The famous French luxury brand needed help to increase its brand awareness and e-reputation in China. GMA provided digital marketing consulting to Hermès through Chinese social media account creation and press relations.

 

Results

Confidential