Luxury Event Equals to Orgy, Rumor Says

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Hainan Rendevous, the leading event in luxury industry in Sanya, now has to face a serious reputation crisis. 3 posts on Sina Weibo spreads virally last night.

Version 1:

“据说三亚海天盛筵有个北京脏蜜陪人连单挑带群P睡了3天赚了60万,最后一场大趴结束后现场共找到2100个套……还听说某男被查出HIV,而他最近两个月接触的女人全在三亚出现了……三亚警方出动大批警力抄了海天筵,大小S的老公都在,所有人都在验尿……(转)”

It’s said that there’s a high-class prostitue made 600,000 RMB there in only three days, and there have been 2100 condoms found in the last party… And also it’s said that a man was discovered HIV and the girls he has relations with in the past two months all went to Sanya… Police in Sanya sent force to the rendevous and the husbands of “Da S” and “Xiao S” (two celebrity girls) appeared there too, all the people were taken to urine analysis… (shared)

haredvs

Version 2:

“此次的三亚海天盛筵真是火了啊•••连国外的中国人讨论的都是这次海天的各种奢华、淫乱、强奸、下药、艾滋、外围•••不知道以后有多少人的老婆是这次盛宴的女主角、配角。以后找老婆就先问问"你参加过2013年的三亚海天盛宴吗?"所以男人才是最苦逼的!”

The Hainan Rendevous has got really popluar now… even Chinese overseas know and discuss on the extravagance,orgy, rape, drugs, AIDS and escort girls there…It’s hard to tell how many future wives are involved in this Rendevous. Later, we need to ask “have you been to 2013 Hainan Rendevous” before marrying wife. So men are the most miserable victims of the event!
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hainanrendevousmodel

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Version 3:

“【网曝三亚海天盛筵涉聚众淫乱 称众多明星被卷入】网友微博曝光“名模和高富帅齐聚”的三亚海天盛宴涉嫌聚众淫乱,称盛宴在25亿人民币45米加长豪华游艇举行,200人私人飞机接送,三天成交额超过10个亿,更有多位一线明星助阵。”

“It’s reported online the Rendevous in Hainan is in fact a mass promiscuous party, number of stars involved” It was spread online that models and “GaoFuShuai” (young rich) are gathering in Hainan for orgy. Party was held on a 45 meter long yacht with 200 personal aircraft for transportation, and  purchase orders valued 1 billion RMB in total have been placed in 3 days, even many A-liste stars present there.

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hainanrendevousstars

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So far, there have been over 1 million people talk about this and tens of millions of people have seen what they say. Some people’s comments:

 

@迷茫的李木子:又要说他md们找灵感

@迷茫的李木子: They will say it’s for inspiration again.

 

@最搞娱乐主播:警察叔叔只会抓街边按摩店,高富帅可以聚众玩!只许州官放火,不许百姓点灯!

@最搞娱乐主播:Plicemen only care about the massage for common people, but rich people could gather for orgy! One may steal a horse while ,another may not look over the hedge!

 

@Jolin_Huang:妈的,暴都暴了,还打个毛的玛赛克

@Jolin_Huang: Come one, don’t put mosaic, it’s already spread everywhere
@汤汤_追风者:少数现象吧?反正我没有发现,靓女多是实事,成交额也是假的。

@汤汤_追风者:Isn’t it isolated case? Anyway, I didn’t discover that, it’s true there are bounches of beauties, but the sales volumn is not true.

 

@豆乖乖的豆:强烈要求现场直播,全民盛宴!

@豆乖乖的豆:I strongly request for putting the party on air, let everybody enjoy it!

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@姜超在新西兰:那10亿元关键得让他们交税开发票,不然就贡献不了GDP了。

@姜超在新西兰:don’t forget to ask for invoice for the 1 billion RMB sales, in order to contribute for the local GDP.

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@HeoihuitinG:说白了嫩模就是高级鸡……

@HeoihuitinG:models are only high class prostitue…

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Durex also takes advantage of the rumor and create an image:

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durex

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“海天一色” (the sea and sky merged together)

 

No matter if it’s true, the image of Hainan Rendevious in massive common people’s eyes has been pictured as a orgy for rich people, even if some people have tired to prove it’s not true with evidence. Personally, I believe it’s just a “masterpiece” of some buzzmakers, or rumor spreaders, perhaps for somebody appearing on the pictures. Anyway, the damage is done.

hainanrendevousyacht

Through this case, we can feel the power of Sina Weibo again. The image or reputation of a brand can simply be that weak in front of a rumor that nobody can prove. People can easily trust texts and pictures from strangers even it’s not logical. However, they don’t only read, but also share and @ their friends! So for their friends, it’s more easily to trust the rumor because it’s something told by their friends!

Another interesting fact revealed in this case is the common people’s  hostility can blind their eyes, especially against people showing off their wealthy life.

For brand, especially luxury brand who want to build a good image in China, the control of the online reputation in China SNS such as Sina Weibo is something couldn’t be too important to care.

Thanks to Mark Watson, it’s also published on Chinasmack