Sport Agency in China

How do we help you to invest in Sport in China?

The interest for the sport in China, it’s not just among the Chinese urban population (31%) which is showing a rapid growth. Internationally, Chinese investment in sport is beginning to play an important role in the new economic landscape of the sport, where a huge market entry strategy is unfolding.

Consulting - Digital & Chinese Market

We will help you to get a piece of Chinese Sport Industry.

PR & Media agency

Management of the image of your Sport club and answers to the questions asked by the users on the forums.

Personal branding for Player

We help you to market yourself to your fans.


Social Media - Community Management

A well-managed social media account can lead target fans


Sponsoring & Relation

We look for potential donors who can sponsor your team for a long or short term.

Event Promotion - Digital Resonance

The event is part of sport’ overarching strategy and we organize it for you.

Consulting – Digital & Chinese Market

China is the market everyone wants a piece of. With over 1.5 billion people, you must start to think big because your new target is here. But, entering the market doesn’t mean that you will just start raining money. Chinese consumers are submerged by a lot of foreign businesses that want them. For get a piece of the pie, you have to come in with a meticulously researched plan. No one is saying it’s easy, but any demographics report will tell you how much your bottom line could benefit.

We can help you to build a strong exposure in the Chinese Sports market.


Social Media – Community Management 

A well-managed social media account can lead target fans. Online community management in China is really different from the western country which requires community managers a deep understanding of Chinese behavior and a strong sense in the culture. Every Social Media Community management requires collaborating with KOL (Key Opinion Leaders) or influencers. In fact, Kol are the big marketing trend now, because they are able to share their lifestyles and feelings about products, events, places to their million followers and thus influence their purchasing decisions. … A close collaboration with the latter allows reaching a wider audience and the most effective ways to gain their trust thanks to the confidence that the users give to their favorite KOLs.

PR & Media agency 

PR (Press Release) through Chinese media is more effective because the Chinese protect their internet tools than any internet community. Social media platforms like Sina Weibo, WeChat, QQ and RenRen are the most used by the Chinese internet fans, and these can be used by brands for campaign management. Sport Club’s image and visibility can be improved from these social media platforms for services awareness campaign. SEO ranking in PPC and SEM through Chinese search engines can also improve image, visibility and increase conversion rates. The media influencers play a great role in shaping clubs through their contents presentation in their reports, newsletters and interviews on the social media.

Sponsoring & Relation

Sponsorship is provided to Sport club who cannot support their clubs independently due to financial crises. There are various agencies and organizations that Sponsor a sport club by empowering and supporting them every time. The sponsoring agency looks for potential donors who can sponsor them for a long or short term. With the help of this money, club can reach another high level. Initially, the Sponsoring agency chooses those sport clubs who needs to be sponsored and then their profiles are sent to the relevant Sponsors. For example, Vivo announces that it is to become a Fifa sponsor that marks another step in the increasingly close relationship between China and the football’s world governing body.

A sponsorship is able to boost an athlete’s brand, but the athlete needs to lay the foundation of their brand themselves first. Building a brand requires more than just high-level performance.

Personal branding for Player 


As the sports market becomes more and more competitive, players and sports clubs have to do everything they can to stand out from their peers. One interesting way to do this is by building their professional reputation, also known as “personal branding. Personal branding is the process by which we market ourselves to other people.

– The first step in this process is to know and understand your audience while establishing goals and developing a personal marketing plan.

– The second step is to create marketing materials, which could include a business card, portfolio, website, blog, social network profiles, a podcast, a video…

– The third step is to communicate your brand to others through KOL, speaking engagements, commenting on blogs, writing for magazines, pitching journalists…

– The final step is to maintain your brand, which consists of good online reputation management and keeping your profiles up-to-date and accurate with changes in your career.

Event Promotion – Digital Resonance

Every year, sports event attract more than 50 million Chinese fans. For example, More than 92 million people have live streamed events from Adidas’ Republic of Sports activation event.

The event is part of sport’ overarching strategy, the club has focused on increasing the visibility and exposure of the club’s commercial partners. The involvement of the club and its fans is also fortified with the increase in the number of new partners.

It’s very important to organize the event to be more connected with your target in order to create more engagement and traffic.

We are expert in Event promotion. We can help you to stay more connected with your fans and others.




Frequently Asked Question about Sports Marketing in China

What is the most popular sport in China?

Sports are becoming more and more popular in China. Sports like Table tennis, badminton, and basketball are typical sports in China. Even, China is the largest international market for the NBA with nearly18% of Chinese athletes who play basketball, Soccer beats them all. Soccer is now the most popular sport in China. There are set to be 50,000 soccer academies in China in 2025. The Chinese Super League is making some massive investments: According to reports by FIFA, the transfer assignments by the Chinese professional league reached 450 million euros by 2016.

How can I invest in the Sport in China?

Investments in China’s Sports industry are Booming, but this is just the beginning. More than 63 investments with a value of RMB11 billion in the sports sector were recorded by 2016. Over 44% of the number of investment deals took place in the sports media and community segment. Sports arena operations and professional sports event management followed, each with a 14% and 11% stake, respectively. The most active investors in the sector are CMC Holdings, IDG Capital Partners, Legend Capital, and Everbright Sports Culture Fund.


Word-of-mouth Online in China is very important to get a good reputation for your Club. There are several ways to build a positive reputation.
– Create and animate your community. Social networks will allow you to build a loyalty community. While WeChat is the most used social network, Weibo can also allow you to gain a good reputation and bring you, new subscribers. Forums, KOL, and blogs can also help you to get reputation Online.
– Use external sources. Relations presses and specialized blogs in the Sport are very important to have better visibility and generate strong engagement. The Chinese will trust a Club that has been recommended by an online newspaper.

Will China become the nouveau Eldorado of sports business?

That’s for sure five years ago the Chinese sports sector was very fragile after all damage caused by the football corruption scandal. But, today is a new day for Chinese Sports industry because the landscape is much improved. For example, Wang Jianlin and Jack Ma, the two of the richest men in China, have been leading the way in investment in the sport with each splashing out billions of dollars on sports properties. The sport was selected as one of the new areas of potential growth given its potential, as evidenced by experiences of the developed economies.


More and more Chinese like Western club. There is a wide variety of Sports Clubs in China. The Chinese fans expect value for money. Generally, the Chinese who supported their team have a more open mind and appreciate foreign player. You have to be present Online and offline, in order to get more exposure and visibility.