Double 12 is the opposite of the Double 11. According to Taobao official, “Double 12 is different from the double eleven and Taobao hopes to attract people with the fun of shopping”.

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It is worth mentioning that this year’s dual 12 Taobao users can also enjoy a brand new service – Taobao speed. Consumers in eight cities including Shanghai, Chengdu, Wuhan, Guangzhou, Xi’an, Fuzhou, Xiamen, and Shenzhen will take the lead in enjoying the Taobao speed service and feel the fastest delivery of Taobao orders in two hours.

This year, Taobao Double 12′ theme is “People’s products”, is divided into four stages: “People’s Beauty”, “People’s Home”, “People’s Stomach” and “People’s Music”, which are designed to include featured venues and lists. 350 different themes venues including single venue, industry venue, and coupon venue. From December 1st to 12th, a full 12day carnival will be opened.

The first hour of the double 12 this year will call “the first hour of gold.” Because at 0:00 – 12:00 on December 12, the active goods will be limited to a time limit of up to 3 fold, and consumers can enjoy discounts.

During the Double 12 period, Taobao Live will also invite stars, reds, and PGC organizations to broadcast live content. At the same time, Taobao Live will also be online for the first time to play the “playing group” new game, users can enter the group page in real time to fight group or participate in the group, to achieve the group size can be purchased at a more favorable price.