Taobao launches its social network
Taobao, the Chinese ebay recently launched a social network: guang.taobao.com. It’s a platform for Taobao users to share photos, experience and news… Here you can find almost everything that Chinese women care about: hairstyle, clothing, bag, makeup and some funny stuff.
It is found on the hompage Taobao
We see that social network is not a platform for direct sales, but it allows e-retailers on the Taobao to show beautiful photos online.
Fashion section includes pictures of girls posing with their latest outfits.
You may have noticed that Guang Taobao looks quite similar to other SNS for girls such as Chinese sites Meilishuo and mogujie (which were copies of Pinterest).
These two sites also allows girls to put their photos online.
The e-retailers can also put their images online with link to the Taobao page their shops, and for each sales made via those links, they will need to give a part of the profit to the site. (a kind of commission)
While there are still many taobao shoppers use it to attract customers because those sites are quite popular among Chinese girls.
To maximize its profit, Taobao decided to copy the concept of these two websites …
Taobao copy heavily from these two sites and has created a platform offering the same services.
With this site, Taobao hopes to attract visitors, allowing them to see the products in a situation with a fun platform and more like shopping (online).
Users can share content, and surf on the site to seek what they like.
The word “Taobao” is the first word searched on the leading Chinese search engine Baidu on PC ant the second on mobile.
Alibaba Group (Alibaba, taobao, Tmall, Alipay …) announced that its turnover had increased by 292% for Tmall and to 204% for Taobao by the end of 2012. The two sites have reached a record 13.2 billion yuan turnover in only one day, “Singles Day“, November 11. In a country where 43% of Internet users buy online, the total turnover of ecommerce has reached 782.5 billion yuan, an increase of 53.7% over the previous year.
More information on e-commerce in China:
Sur E marketing.fr
Ancien article de Marketing-Chine.com