Baidu and Qihoo’s Conflict

If you are a 360 anti-virus users (developed by Qihoo), you will have some trouble when browsing Baidu (China’s search engine giant, also involving most online businesses like forums, blogs and online encyclopedia).

When you open a page of Baidu, it will be redirected to the homepage of Baidu.

Brief introduction

The war between the two China IT giants has begun. It all started from August of this year.
August 16: 360 started its search engine
On this day, 360 released its own searching engine: so.360 (so.360.cn). It is a combination of the function of Baidu and Google.
If you search on that, you will get the result from Baidu.


August 28: Baidu’s revenge
From this day on, the user of 360 searching engine will not get results from Baidu instead be redirected to Baidu’s homepage. It may not sound like much, but it adds a lot extra trouble for users. Many users just gave up 360 and start to use Baidu.
August 29: 360’s counter attack
Users of 360 discovered that from August 29, Baidu search and all its function has disappeared from 360 searching engine: Baidu news becomes 360 search; Baidu mp3 becomes Sogou music; Baidu maps is replaced by Google maps; Baidu video, Baidu Q&A becomes 360 video and 360 Q&A; Weibo (Micro-blog) results directly extracted from Sina; Baidu image is replaced by Jike search; Baidu shopping becomes Taobao.

Fight between a “thug” and a “rogue”

Some media press defines the conflicts between these two companies as a fight between a “thug” and a “rogue”
In many users’ eyes, Baidu is a thug because of its paid ranking and Baidu ads. But people have little options when it comes down to it because Baidu is the only choice. That explains why people expected a rival to come.
As the first free anti-virus software, 360 has a huge database of users. That’s also the source of confidence when 360 faced their big thug rivals like Tencent and Baidu.

Response from users

Users have been clearly divided into two sides, supporters of Baidu and supporters of 360. They don’t choose their side due to their love for them but for the one they dislike less. As one IT celebrity, Kaifu Lee, who responded to the issues of who will lose the war? It appears that the users are the biggest losers in this game.


360 supporters:
@激光视盘机:这个是要顶的,百度的竞价排名,意味着你搜到的不是最受关注的网站,而是给百度钱最多的网站。
Look at the results you get from Baidu. They don’t rank better for their content but simply for paying more.
@一荫成夏:简单来说,问问为什么会有“反百度联盟”这个组织存在就成了。
Just think about why there will be “anti-Baidu alliance”. (Because Baidu monopoly in the market, takes 75% of the market share. )
@学研端:一家独大对谁都没有好处:对百度自身,缺乏竞争不利于成长壮大;对于用户以及站长,任百度宰割;对于其他搜索引擎,也阻碍他们的健康发展。所以,真的希望有一家搜索引擎能顶起来,打破一家独大。
Nobody can benefit from a market monopolied by one company. Baidu will lose its momentum for development; users will get bad service; other competitors cannot grow. So I hope there will be a company to break the monopoly of China’s searching engine market for the sake of China’s search engine future.

Baidu supporters:
@郑亚川:360搜索有自己的技术?一点技术都没有的流氓都可以反百度的垄断,那才是用户的悲剧。
Does 360 have any self-owned technology? The real tragedy for users is that even a rookie competitor can beat Baidu.
@PT哈:就烦你这样老打着用户的招牌偷换概念的。竞争打破垄断的方法不是把用户当棋子,没有核心搜索技术,偷人家的结果叫无耻好吧。
I just don’t like that 360 broke the monopoly without anything innovative instead steals achievements from others in the name of “for the users”.
@ashizq:虽说百度挺可恶,但搜索结果是人家的劳动成果啊,你直接抓过来跟明抢有什么区别?
I agree Baidu is not so great, but search function is developed by them. What’s the difference between direct quote and rob?

 

Conclusion

Two IT giants fight together for the search engine market. But Qihoo still has a lot to do to defeat his enemy.

IP
baidu 70,980,000
google 22,500,000
soso 15,060,000
sogou 7,566,000
yahoo 498,000
qihoo 5,256,000

This table shows how many IP have visited major searching engines in China.  We can see the share of Qihoo is only 7% of that of Baidu.

The data is from tool seowhy today.

Source: WangYi, China Busines,Southern Metropolis Dailys