Despite economic controversial situation, the France’s luxury economy remains strong everywhere in the world specially in China.
French Luxury Economy represent 217 billions Euros
You have to know that France is the 9th largest economy in the world, with at least 79m foreign travellers per year. France is also the home of industrialised luxury goods, which under the direction of LMVH has rapidly evolved from a collection of craftsmen and women, to a consolidated megalith contributing €217 billion to the global economy
Inside France’s €16.8 Billion Luxury Goods Market. Sales of luxury goods in China represent 20% of the global market in 2015. Chinese tastes for luxury are evolving … please check this article.
In 2014, luxury goods in France performed worse than over the review period. From social media to movies and advertising, here are the top 10 French luxury brands as perceived by Chinese customers, according to the search volume on Baidu.
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No.1 LV (Louis Vuitton)
Louis Vuitton Malletier, commonly referred to as Louis Vuitton, or shortened to LV. The famous luggage maker ! since 1854, this prestigious luxury brand opened thousands of store in the world. Vuitton’s Paris flagship store in Champs Elysées features the brand’s entire range, including leather goods, ready-to-wear clothing, and afashion ccessories.
The superstar “Fan Bing Bing” Brand Ambassador of LV in China in 2014
Chanel is a high fashion house that specializes in haute couture and ready-to-wear clothes, perfums, luxury goods and fashion accessories
Brand founder Coco Chanel created brand Chanel in Paris in 1910, most Chinese people are familiar with Chanel bags, clothing and beauty products. Created by Coco Chanel in 1910, the “white camellia” brand remains a powerful symbol of French luxury. Thanks to its expertise of its artistic director, Karl Lagerfeld, the brand get a new boom.
Christian Dior commonly known as Dior, their cosmetics and bags are the most well-known by Chinese consumers. Christian Dior , commonly known as “Dior” in China, is a French company controlled and chaired by French businessman Bernard Arnault(LVMH the world’s largest luxury group). Dior itself holds 42.36% shares of and 59.01% voting rights within LVMH. (source)
Founded in 1946 by the eponymous Fashion designer Christian Dior, today the company designs and retails ready-to-wear, leather goods, fashion accessories, footwear, jewelry, timepieces, fragrance, make-up, and skincare products while also maintaining its tradition as a creator of recognized haute-couture.
Cartier is a French watch and jewelry maker, founded in 1847 by Louis-François Cartier and Rue Montorgueil in Paris, later the grand children developed it into a world famous brand. Founded in Paris, the company remained under family control until 1964. The company maintains its headquarters in Paris and is now a wholly owned subsidiary of the Compagnie Richemont SA (second world’s largest luxury group).
Hermès is known for its handmade luggage and handbags. Born in an age when the “horse was king”, the brand of elegant horsemen has become one of the leading names in luxury goods.
Hermès is now famed in China for its ready-to-wear collections and jewellery, time pieces, delightful silk scarves.
Lancôme is a French luxury perfume and cosmetics brand. Owned by L’Oréal since 1964, it is part of L’Oréal’s Luxury Products division which offer skincare products, fragrances, and make-up at high-end prices.
more information about Lancome here
No.7 Christian Louboutin
Christian Louboutin is a French footwear designer whose work has incorporated shiny, red-lacquered soles that have become his signature. The French luxury footwear designer whose footwear has incorporated shiny, red-lacquered soles that have become his signature.
French fashion brand, Givenchy, initially entered the market with perfume as its main product, they then began to get involved in the skincare, cosmetic and clothing industries. luxury French brand of haute couture clothing, accessories and, as Parfums Givenchy, perfumes and cosmetics. The house of Givenchy was founded in 1952 by the coutourier “Hubert de Givenchy” , this brand is owned by LVMH and in 1993 achieved a total sales worth of $176 million, making it the second largest apparel division of LVMH after Dior. source
Lafite is a world famous wine, it currently holds the world record for the most expensive bottle of wine. At least half of all Château Lafite sold in China is fake … so much counterfeit wine but Chinese sellers marketing bottles with similar names. More information here and here
No.10 YSL (Yves Saint Laurent)
YSL is a famous French luxury brand, it is mainly concerned with fashionable dress, skin care, fragrances, bags, eyewear and accessories. The legendary “couturier” Yves Saint Laurent, who died in 2008, revolutionized women’s ready-to-wear clothing designs. European brands account for at least 70% of the global luxury goods market, driven predominantly by those made in Italy and France. The output of the sector in 2010 was estimated to be over €440 billion, approximately 3% of European GDP . The management has now been passed to artistic director “Stefano Pilati”, who continues the brand’s tradition of excellence and sophistication.
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