Local brands in China have significant competition, the international giants. These are well-known brands, which are part of the category known as “fast fashion”. We find Zara, H & M, Uniqlo, Gap, C & A. Chinese brands are developing strategies to compete with these international brands that are already well established in China. Interestingly more and more Chinese brands have managed to open shops in the 2nd and 3rd tier cities. By moving to these new cities, brands have the opportunity to grow and have a larger customer base. Although there has been a rapid growth in international e-commerce, Chinese consumers still visit stores and Chinese brands are squaring up to their international rivals.
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Top 8 ‘ready to wear’ Chinese brands
It is a brand that inspires romance with a very Europeanized style. This brand has offered clothing for middle-class women since 1999 with its exceptional products involving a lot of lace. Ochirly focuses on young middle-class women, the creations are at very affordable prices.
Belle 百 丽
Belle is a shoe brand for women. The target consumers are mainly middle class women looking for a classic modern look. They favour simplistic and chic designs.
Anta’s sports brand are offering products such as shoes, clothing and sports accessories. In 2014, Anta was estimated to be worth USD 3.87 billion, making it the 5th biggest sports brand in the world after Nike, Adidas, Puma and Asics.
Metersbonwe is a casual brand, selling a young concept. The target consumers are people aged 18 to 25. The products are very colorful and often the shirts are presented with many motifs. The company slogan is “Be Different”. Chinese consumers are seeking to stand out.
Tata 他 她
Youngor is a menswear brand. It mainly sells suits, shirts and casual wear for men seeking a fairly modern style. It also offers a sense of class.
Semir is a clothing brand aimed at a younger market. The brand was founded in 1998 and is one of the best known brands in China. It offers a casual style and focuses also on the younger generations. They now own at least 3,000 stores in China.
Septwolves 七 匹 狼
Septwolves is one of the best known brands in Chinese apparel. The brand offers a wide range of products for men with many different styles: it specializes in casual modern trends. Septwolves recently developed clothing for women and children in order to expand its customer base.
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