Local brands in China have significant competition, the international giants. These are well-known brands, which are part of the category known as “fast fashion”. We find Zara, H & M, Uniqlo, gap, c & a. Chinese brands are developing strategies to compete with these international brands that are already well established in China. Interestingly more and more Chinese brands have managed to open shops in the 2nd and 3rd tier cities. By moving to these new cities, brands have the opportunity to grow and have a larger customer base. Although there has been a rapid growth in international e-commerce, Chinese consumers still visit stores and Chinese brands are squaring up to their international rivals.

Marketing to China it's also an Agency

We are the top and most visible Web & Marketing Agency for China you will find on the web. Our Services: E-Commerce, Search Engine Optimization, Advertising, Weibo, WeChat, WeChat Store & PR.

Contact us Today

 

See our Top Content 2018 : Marketing Guide for Premium Apparel Brand in China. 

 

Top 8 ‘ready to wear’ Chinese brands

Ochirly

Ochirly
It is a brand that inspires romance with a very Europeanized style. This brand has offered clothing for middle-class women since 1999 with its exceptional products involving a lot of lace. Ochirly focuses on young middle-class women, the creations are at very affordable prices.

Belle 百 丽

Belle
Belle is a shoe brand for women. The target consumers are mainly middle-class women looking for a classic modern look. They favor simplistic and chic designs.

Anta 安踏

Anta

Anta’s sports brand is offering products such as shoes, clothing and sports accessories. In 2014, Anta was estimated to be worth USD 3.87 billion, making it the 5th biggest sports brand in the world after Nike, Adidas, Puma and Asics.

Metersbonwe 美特斯邦威

Metersbonwe

Metersbonwe is a casual brand, selling a young concept. The target consumers are people aged 18 to 25. The products are very colorful and often the shirts are presented with many motifs. The company slogan is “Be Different”. Chinese consumers are seeking to stand out.

Tata 他 她

Tata
This is a brand of shoes for girls aged 20 to 30 years living in the city. Tata is always in line with footwear trends, it is fashion that can inspire a young target audience with taste.

Youngor 雅戈尔

Youngor

Youngor is a menswear brand. It mainly sells suits, shirts and casual wear for men seeking a fairly modern style. It also offers a sense of class.

Semir 森马

Semir
Semir is a clothing brand aimed at a younger market. The brand was founded in 1998 and is one of the best-known brands in China. It offers a casual style and focuses also on the younger generations. They now own at least 3,000 stores in China.

Septwolves 七 匹 狼

Septwolves
Septwolves is one of the best-known brands in Chinese apparel. The brand offers a wide range of products for men of many different styles: it specializes in casual modern trends. Septwolves recently developed clothing for women and children in order to expand its customer base.

Do you know other Chinese Brands?

We are a Branding Agency based in China

We help Fashion Brand to develop their business in China. our range of services includes:

  • Distribution consulting
  • Social Media Marketing (Wechat Weibo, Little Red Book, Meipai)
  • E-reputation / branding
  • Awareness / Advertising
  • PR / Influencer Marketing

We already help 300 Brands to penetrate the Chinese Market :

our Website here 

Our Clients here

For More Information :

  1. Vogue China under the Government’s pressure?
  2. Online Marketing, the best performing tool for new market entrants
  3. Cross-bording e-commerce: a promising future in China
  4. Made in China, a luxury label?
  5. Fotile Emotive Campaign for Mother’s Day In China
  6. Fashion Guide in China