The Ultimate Guide to ‘Key Opinion Leader’ Marketing in China

What are KOL’s? (Key Opinion Leaders..)   KOL’S (Key Opinion Leaders) are social media influencers who have anywhere between a thousand to hundreds of thousands of followers on Chinese digital platforms such as WeChat, Weibo, QQ or video platforms such as Youku or Meipai as well as Nice. You can recruit these Key Opinion Leaders to … Continue reading The Ultimate Guide to ‘Key Opinion Leader’ Marketing in China