Understand chinese consumer demand
Consequently, Understand chinese consumer demand is vital for the company’s future viability
Many companies nowaday have a western customer focus, but did not really understand the difference with chinese.
Generally, there are 3 ways:
1/ the Chinese customer-driven approach,
2/ the market trends or identificate changements
3/ Competition survey, and positionning
Focused on the strategic chinese customer
Chinese become more and more riche and an approach to this customer-focused marketing is needed for most of the companies who want to attack the B to C market.