Understand chinese consumer demand


A Company in China if they want to success in the most competitive market economy in the world have to produce goods that persons are willing and able to buy.

Consequently, Understand chinese consumer demand is vital for the company’s future viability

Many companies nowaday have a western customer focus, but did not really understand the difference with chinese.

Generally, there are 3 ways:

1/ the Chinese customer-driven approach,

2/ the market trends or identificate changements

3/ Competition survey, and positionning


Focused on the strategic chinese customer

Chinese become more and more riche and an approach to this customer-focused marketing is needed for most of the companies who want to attack the B to C market.