Victoria Secret, the famous High End Lingerie Brand arrives in China.
HOPES FOR GROWTH
Manufacturers of the large lingerie brand Victoria’s Secret is hoping an early growth in the Chinese territory. American lingerie, known for its models called “angels” , plans to open its first store in China as part of its efforts to open more than 100 international stores this year , according to Columbus Business First .
The company, which is owned by L Brands, generated $ 10.77 billion in revenue in 2013. It opened 160 stores internationally last year, increasing its total number of stores outside the United States to 863.
The director of L Brand, The Wexner , has high hopes regarding China and wants to make stores Victoria Secret ” ubiquitous as Starbucks ‘ .
The first new international stores are beauty and accessories shops signed byVictoria Secret. These stores of about 1000 square meters offer a selection of bath products, cosmetics , perfumes , small leather goods, cosmetic cases and sunglasses.
These small stores, of limited edition, have enjoyed international success with 198 existing stores , a third are located at airports. Many of these stores are franchises, and some have a limited edition lingerie brand , products for swimming or sports, in addition to beauty products and accessories.
more information about underwear market in China here
OPENING ON CHINESE MARKET
Victoria Secret has opened two big stores in Hong Kong last year. While the company is “very, very optimistic” about its international potential, the brand makes all the necessary arrangements to ensure that stores work well and can develop in the best possible way.
To prove their desire to return to the Chinese market, on November 13, the lingerie brand Victoria’s Secret decided to hold its annual parade in the United States. On the list of models chosen for the show, appeared for the first time the name of the Chinese supermodel Ming Xi and Sui He.
See also how to market your brand for China