WeChat Top 100 Figures - Marketing China

Important and relevant WeChat statistics

The figures & statistics below will give you a good insight into how important WeChat is in China, especially if you are seeking entry into the Chinese market. WeChat is the leading chat and messaging platform, providing a plethora of services including text messages, audio or video calls, money transactions, the booking of train & flight tickets and hotels, an electronic wallet (offline store payment) and a money transfer service.

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Company & User stats

WeChat was released on January 2011.
As of January 22^nd 2015 WeChat has over 1.1 billion registered accounts
As of May 26^th 2016 WeChat has over 762 million active users, 570 million of which use it on a daily basis.
69% of internet users in China use WeChat
49% of Chinese internet users use WeChat moments (the equivalent of Facebook timeline)
Percentage of China social media users that are using WeChat: 64.5% in 2013, 71.8% in 2014 and 75.9% in 2015.
China is the country with the highest level of WeChat use.
Over 83% of WeChat users purchase products online.
200 million WeChat users have their credit cards attached to their WeChat account.
Percentage of population that use WeChat in Chinese cities: 93% in Tier 1 cities, 69% in Tier 2 cities

Over 90% of WeChat users access the platform on a daily basis
10pm is the most active time of the day on WeChat
Male WeChat users spend 1.3x more time shopping through WeChat than female users
More than 70% of WeChat users play games on the platform
10.6% of WeChat users are students
64.3% of WeChat users are male, 35.7% are female
More than 300,000 offline stores accept WeChat payments
Daily data use by WeChat users (usd) $15.3 billion
Over 62% of WeChat apps are free
McDonald was the first major company to implement e-commerce on WeChat
100,000 followers are needed so that a business can advertise
Percentage of WeChat revenue coming from ad sales: 69% (as of 4/2/2015)

WeChat has over 8.5 million registered public accounts, with a daily growth of 8,000 users
67,000 apps are connected to WeChat
10,000 WeChat advertisers
1,000 WeChat publishers
Over 100,000 WeChat apps developers
Over 3 billion webpages are shared daily on WeChat moments
76.4% of WeChat users check their Moments on a regular basis
WeChat has over 10 million investment fund users
41.5% WeChat users follow media accounts, and 26.3% follow celebrities accounts
84.5% of WeChat users use it for voice messaging and 83.3% for text messages