A very gratifying quarter
Weibo, the Chinese site, similar to Twitter, has now 198 million monthly active users according to the latest report of the company for the first quarter of 2015. It represents an increase of 11.2% compared to 175.7 million active users in the previous quarter. It corresponds to an increase of 38% compared to last year.
Active users essentially connected to their mobile
Weibo reached 89 million users per day in March, up 34% compared to the same period in 2014. 86% of Weibo users access the site from their mobile phones. Mobile Internet users represent an increase of 57% compared to 2014.
A steady growth
Despite opponents, who want the death of Weibo, the monthly active user growth has doubled in the last quarter and increased 5.2% in the first quarter of 2015. The company also exceeded its objectives with earnings of $ 96.3 million, an increase of 43% compared to last year.
The company still lost $ 2.8 million but this loss has rapidly decreased from 47.4 million a year ago to 15.4 million last quarter. The company estimates earning $ 105 million in the next quarter.
The investment of Alibaba
Regarding the benefits of Weibo, a report announced that the company has planned some initiatives with the e-commerce leader Alibaba and the results are expected in the second quarter. Alibaba has invested $ 586 million in Weibo in 2013.
Moreover, during the last week, the social network has received a boost with the publication of Tim Cook on his Weibo account. Read the article here.
WeChat compete with Weibo
Weibo also has a growing pace, but still slower than the smartphone messaging app, WeChat top choice for most of the smartphone generation . WeChat has also reached 549 million monthly active users in its first quarter of 2015, an increase of 39% compared to the previous quarter.
Chinese social networks are part of the daily life of the population. Every day, more and more people are connected. Chinese consumers can find information about anything they wish and communication in China mainly through social networks.