An alternative to Tmall

Xiaohongshu
Contact-us

We are a growing team of 75 marketers with a passion for China and digital marketing. We are constantly looking for new ideas in order to renew our solutions packages and always be on top of the  market trends. With 7 years of existence, we have had many satisfied customers who regularly come back to us to run their latest campaigns.

What We Do

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Open Account/ red Store

Administration can be a hassle especially when you do not master the language. We take care of it for you.

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Account Management

Store, content, community… We manage it all for you, following your guideline

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Marketing Campaigns

We build your marketing campaigns from A to Z, create the buzz and bring your brand the awareness it needs to kick-up your sales

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Reporting & Analysis

Monthly report on campaigns results & directions to take next. You always know what’s going on & can step in at any time.

We’ve worked with some great companies already. Want to be our next Chinese success story?

WeWood

WeWood is an Italian Luxury Watch Brand from Florence. It has unique design & unique concept. The company contacted GMA to expand its brand in China and was looking for a trusted partner to assist them in this process.  As every other new brand in China they had to start from scratch.

The innovative combination of eco-friendly & high-end Italian design with the right campaigns had a great success among Chinese millennials.

Check more details about the campaign here

See more…

3 steps to kick-up your brand

Let us know about your project, your goals for China as well as your budget, and we will create a custom strategy that will answer your needs. This strategy will be axed around 3 mains steps: creating an account, managing the account and launching successful campaigns.

Step 1: open an account

The very first step is to register in the Little Red Book’s system (小红书入驻平台) as a merchant or a company.

Registering on the app can be somewhat complicated, lots of paperwork has to be done… in Chinese. After registering, you’ll need to wait for approbation before you can start publishing or selling as an official.

If you want to avoid paperwork and doing mistakes that would probably cost you your place on the platform, hiring a team of local expert that knows the system is probably the safest and fastest option for you.

Account management

Because Xiaohongshu is a social app as well as an e-commerce platform there is a necessity for fresh, regular and reliable content.

Our Chinese team is on top of trends & will create relevant content to make your brand surf on buzz or become the buzz.  If you are a seller your products will be listed following the code of e-commerce in China and Little Red Book regulations

To build the hype around your brand as well as manage the reactions around your campaigns, a community manager will be assign to your project. He/she will make sure that any negative reaction is being handled properly while keeping the integrity of your brand identity.

Marketing Campaign

Xiaohongshu has become one of the best place for KOL campaigns. It has been built around reviewing and a whole lot of KOL & influencers have flourished on the platform.

We have a KOLs dedicated team that will run cost-efficient KOL campaigns for you. It is possible because of our partnerships with diverse Chinese influencers and our experience.

These campaigns can take different forms: reviews, live stream, short videos, banner etc.

When it comes to e-commerce, we will help you develop promotional campaigns following the Chinese holidays & busy periods. We make you participate in the RED store promotional activities.

Why Choose Us

Fast Process

We assess your project and put the best suitable team on it. We agree on strategy and start working on it right away.

Low Fees

We are not here to ripped you off, your success is our success. We adapt to every budget. Big or small companies, we have solutions for you.

On top of trends

We do not rest on our laurels. The best way to offer to notch services is to always come up with new marketing solutions packages.

Local & Remote

We have offices in Shanghai, Paris & Taiwan. Come visit-us or give us a phone, there will always be someone to assist you.

7+ Years of Experience

We have been on the market since 2012. The company started as a blog about China Business, and we are now 75 Marketers.

Custom Consulting

Because each project is different, we come up with a custom-made strategy for each of our customers to ensure success.

WHY INVEST MARKETING BUDGET IN LITTLE RED BOOK?

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Customer trust

Chinese consumers tend not to trust official sources but others consumers instead. Little red Book is based on users generated content or word of mouth. The core of the content is products rating via shopping note. The perfect environment for KOL marketing.
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ONE OF THE FASTEST GROWING APP

Launch in 2013, it has 0.1 billion registered users and 30 million monthly active users. Most of them being women between 18 and 35 years old from 1st tiers cities.
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E-COMMERCE PLATEFORM

Xiaohongshu has also an e-commerce section. Companies or merchants who have formed partnership with the platform can sell their products online. Like tmall or JD in China, Xiaohongshu is known to sell authentic products.

SHOULD YOU CONSIDER SELLING ON LITTLE RED BOOK?

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COSMETICS ARE KINGS

60% of the users are women between 18 and 35 from 1st tiers city. The best selling category is cosmetic. Clothings is getting more popular
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SELLING OPTIONS

Have your own store or sell as a third party. Each of them as its benefits and little red book is less expensive than the market leader (tmall/JD) and the requirements are not as high.
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BUILD E-REPUTATION

For small brand that needs to get visibility, the app is a good start. It offer a good base to create a community and contrary to wechat is an open social media.